Better to Upload Many Videos or 1 a Day Youtube
When thinking about video SEO and marketing (in full general – means to get your video additional traffic, additional exposure, and additional ranking), it is important to understand and get a picture of the traffic patterns at the site you are optimizing for. Does the site you lot are interested in optimizing for get the most traffic in the morning or evening, weekends or weekdays? Is there a particular department of the site that gets more traffic or more user interaction?
I accept seen a ton of posts online with users asking these questions in specific regarding Youtube Video Sharing and so speculate (Some say – The all-time time to upload is in the evening, subsequently piece of work, and during library hours) but I have non seen these questions answered to any level of satisfaction.
The following questions are relevant when determining if there is an optimal time to submit your video to Youtube and if there is a detail relevant category that would be all-time to submit to:
- What is the best time of solar day to upload a video to Youtube?
- What day is the best to upload a video to Youtube?
- Which category is best to submit your video to on Youtube?
Of form, it is of import to note that we are bold that the "best" times to submit or upload a video to youtube, is a time that corresponds to a higher level of website traffic at Youtube. The thoery beingness that the more people that are online searching for videos, your video volition have a meliorate run a risk to be seen. Certainly makes sense although it probably has much more than to due with the video itself – is it creative, unique, quality, etc…? Lets assume that your videos are worth viewing, in that case, it is likely a adept idea to submit and upload your videos to Youtube co-ordinate to times that correspond with college traffic and video views.
I was surfing this weekend when I came across a research paper from students at the University of Calgary analyzing internet traffic on Youtube. The research newspaper was published in October, 2007 (last month).
Let me summarize this research and outline some of the findings every bit they relate to the questions above. If yous do not feel like reading, you can bound to the conclusions summary below.
Methodology and Groundwork
I will non go into as well much detail here because you tin read the full study and there is a lot more involved than what we are concerned with for this postal service. That being said, here is some background on the research.
Research was done on two user groups :
- Local User Group – Monitored Youtube usage by University of Calgary students (28000 students and 5300 faculty/staff) for 85 consecutive days between 1/14/2007 and four/08/2007. For this user group, the enquiry team monitored a full of 23,250,438 valid http transactions (iii% of which were for videos – 556,000 videos)
- Global User Group – Measured statistics for the top 100 well-nigh viewed videos of the twenty-four hour period, calendar week, calendar month, and all time (as reported on youtube)
Research Findings and Results:
Figure 7 – beneath – Addresses the following 2 questions:
- What times of the day does Youtube go traffic?
- Which days does Youtube become traffic?
From the enquiry, the following was observed:
- College requests occurred on weekdays than on weekends – equally one would expect.
- Diurnal traffic patterns were observed – i.e. More requests occurred during the twenty-four hour period than at night.
- Steady increase in traffic to youtube from 8am until 1pm
- Steady state of acme traffic betwixt 2pm and 6pm
- Steady decline in traffic between 7pm and 7am
- Traffic rose at night between 12am and 4am – the theory is that this has more to practice with the fact that the higher campus has students who may exist watching videos belatedly at dark in the dormitory.
Table 8 – below – Addresses the following question:
- Which category is is the most popular on Youtube?
From the inquiry, the virtually popular 5 Youtube Categories on a daily ground are:
- Entertainment
- Sports
- Music
- One-act
- News and Politics
- Note that over time, news videos are less viewed as they are enjoyable only in terms of their recency.
Other interesting and notable findings:
- Video Views:
- 50% of the video requests (and corresponding bytes transferred) were for previously requested videos
- Entry into the all time category require, on average, 8 times more than views than those in the monthly category
- Ratings:
- Popular videos in all categories all have a rating of at least 4
- For all videos, the average rating is 3 or college fourscore% of the fourth dimension.
- Video Length Duration:
- Videos with long term viability and popularity have durations well beneath the 10 minute maximum.
- 52.3% of videos in the all fourth dimension most popular category were betwixt iii-5 minutes long.
- Median length of video clips measured was 2 minutes.
- Videos with long term viability and popularity have durations well beneath the 10 minute maximum.
- Video File Size:
- But x% of the videos viewed were larger than 21.nine MB
- Video Flake Rates
- 97% of videos seen on campus had fleck rates below 1 Mbps
- 62.half dozen % had fleck rates between 300-400 Kbps
- Median bit rate was 200 Kbps
Conclusions Pertaining to Video SEO on Youtube:
Conspicuously these results may differ depending on where you live but I experience that this inquiry is adequate to draw some full general conclusions regarding when and where to upload your video on Youtube for maximum exposure. Obviously you have to keep in mind the fourth dimension zone that yous are in. I will utilize this enquiry to upload videos according to Pacific Standard Time a I desire engineering users in San Jose and Seattle to run into my videos… ;-)
- Rule #one – Obviously, make a quality video that would probable exist viewed on Youtube – Due to the audience on youtube, and popular categories noted, this near likely would be a more than viral video, funny, shocking, etc…
- Best fourth dimension to upload your video to Youtube is:
- During the calendar week
- Wed or Thurs is best
- Submit your video between 12pm and 1pm as it can accept upward to an hour to upload and process your video. This way your video volition be alive during peak traffic at 2pm – that is the target.
- Best category to upload your video to on Youtube is:
- Although at that place is research showing the popular categories above, I would propose that you lot choose the most relevant category. But, as a possible case, if your video falls somewhere in betwixt music and amusement, I would advise choosing entertainment as it has more traffic.
- That beingness said, the most popular 5 Youtube Categories are:
- Entertainment
- Sports
- Music
- Comedy
- News and Politics
- About pop videos tend to exist much shorter than 10 minutes (youtube's maximum length for non-director user accounts)
- Encourage and permit ratings to be submitted to your video – most popular videos have a rating of at least iv-v.
- Encode your video, without jeopardizing likewise much quality, at a bit rate that enables the typical broadband user to begin playback with minimal startup delay.
Here is the research newspaper for those that are interested – University of Calgary YouTube Study
About the Author
Mark R Robertson
Source: https://tubularinsights.com/youtube-traffic-analysis-seo/
Post a Comment for "Better to Upload Many Videos or 1 a Day Youtube"